Premium Pet Food Packaging Research
Consumer Insights
Request the NEW White Paper that analyzes trends, behaviors, and insights of premium pet food consumers from 2019-2023.
In 2019 and 2021, Weave Insights conducted consumer research on premium pet food packaging for Mondi and Dow. In 2023, the third and final round of tracking, changes in perceptions and behaviors were measured to catch trends that evolved over a four year time frame. Topics such as packaging features and convenience, nutritional labeling and sustainability were just a few of the subjects measured, tracked and evaluated. Definite trends were found throughout the years of research, providing valuable insights for pet food packaging packaging manufacturers in what consumer behaviors drive sales.
Webinar Series
Overview of the 2023 Consumer Insights White Paper
This webinar clip introduces and reviews the key questions asked during the 2023 survey.
Packaging Features that Matter
Which pet food packaging packaging features matter to consumers is addressed by Chris Simmers, VP of Technical for Mondi and Michelle Sauder, Marketing Director for Dow.
Sustainability in Pet Food Packaging
This clip from the webinar discusses sustainability in packaging and the importance consumers place on sustainability in purchasing decisions.
What's Changed in Consumer Behaviors Since 2019?
What’s changed since 2019? From overall drivers in decision making to packaging features and premium pet food buyer profiles, this clip reviews changes and trends since 2019.
Mondi Consumer Insights for Premium Pet Food Packaging
The full webinar from Mondi regarding the latest trends and topics affecting purchasing habits of premium pet food consumers featuring Chris Simmers, VP of Technical for Mondi and Michelle Sauder, Marketing Director for Dow discussing the latest research can be found on Mondi’s YouTube channel.
What's Changed Since 2019?
In this NEW white paper, discover features that are important to premium pet food consumers, how sustainability claims affect brand choice, how colors and graphics drive purchasing decisions, and more.
4-Year Summary
Want to get an easily readable overview of how premium pet food consumer behavior has changed since 2019? Download this one-page summary report which combines Mondi and Dow's research since 2019. Learn about rising trends, and packaging features important to consumers and discover how the importance of sustainability has changed since 2019.
Additional Research
Given the significant increase in pet ownership driven by the COVID pandemic, Mondi and Dow partnered with Weave Insights, a professional market research firm, to measure changes in perceptions and behaviors since the previous white paper in 2019. this study, in addition to the outcomes of comparing 2020’s research to the 2019 research, resulted in several significant conclusions, including significant behavior changes since 2019, during and after the COVID pandemic.
Mondi and Dow partnered to survey premium pet food consumers to gain a deeper understanding of their shopping and decision-making habits. The goal of the study was to determine what premium pet food buyers look for when making a purchase, which features would make them consider switching to a different brand of pet food and how much packaging drives a purchase in the premium pet food category. For example, 75% of those surveyed said they value freshness, which is important to when designing packaging features to ensure pet food stays fresh.
To better understand pain points and leverage new opportunities for product positioning and packaging development, Mondi partnered with Dow to survey dish care product consumers. This white paper outlines new market trends, behaviors, and insights dish care product manufacturers can utilize to convert consumers. Learn more about the research by requesting a digital copy of the white paper.
In 2020, Mondi and Dow partnered to survey laundry care product consumers to gain additional insights into purchasing behaviors and decision-making factors. This white paper outlines market trends, behaviors, and insights laundry care product manufacturers can use to convert customers. Learn more about this research by requesting a digital copy of the white paper.
Sustainable by Design
